Its spender splashed across the net, Genesis marked its arrival in the sport of motor racing with an orange hypercar set to take part at the 24 Hours of Le Mans.
The arrival of the machine also represents the South Korean auto maker’s first ever challenge for such a high-profile race. It is a bold new beginning in an area unknown to this young brand of luxury cars.
The cover dragged away, leaving onlookers of race enthusiasts and auto-trade workers alike speechless in front of a bright orange livery which guarantees this upstart in four-wheeled racing will not go unnoticed on one of sport’s most ancient Synods indeed, le Sarthe Circuit history of which can be traced back over centuries to days when it had no name.
The Hypercar, developed in complete secrecy over the past three years, represents Genesis’s ambition to show themselves as real challengers in the hypercar segment whilst gaining racing experience for the world’s most difficult racing morality Off The track.
This move is seen by Industry insiders as a strategic change for Genesis, which had been launching luxury sedans and SUVs mainly since going international in 2015.
Racing Pedigree Learning Great Lessons In Engineering
Within the Genesis Le Mans hypercar there is far more than just a glamorous orange paintjob.
Underneath that sculpted carbon fiber exterior is a veritable technological tour de force which marries Korean engineering capability with European motor racing expertise.
The hybrid power plant is said to deliver more than 1,000 horsepower by combining a six-cylinder twin-turbocharged internal combustion engine with advanced electric motors.
Company representatives disclosed that development of the car had involved bringing a number of formular race car engineers and aerodynamic specialists over from competitive manufacturers.
This “knowledge transfer” has produceda machine which early investigative testing would indicate is capable of challenging the long-established players like Peugeot, Ferrari, Toyota et al in Hypercar segment.
The car’s distinctive aerodynamic devices comprise a huge rear wing, complex underbody diffuser and an accessive aero set of active systems that adjust themselves according to speed, time pressures on the steering an hole side drain weather conditions.
“One of the reasons behind this design was to create something that respects the tradition of Le Mans and yet pushes forward modern materials, together with computational fluid dynamics,” said Genesis chief designer.
Currently, the dazzling orange color was intentionally selected so as much at race as possible for a brand that was deliberately created in order to challenge with its disruptive intentions and mind-boggling concepts.Industry analysts have already noted that this racing program serves multiple purposes other than just the usual competitive kind of thing.
It is a harbinger of things to come: probably at minimal production levels, though a road-going hypercar will one day appear for Genesis like the HALO Motorsports-produced religion bird type car may well become its best-known volume model yet.
The only way to put Genesis in an optimal position for its entry into the 24 Hours of Le Mans:”Having distinguished itself as a relative newcomer to luxury cars, Genesis takes a big step forward with its entry into 24 Hours of Le Mans.
The premium division of Hyundai, Genesis has only been in existence for slightly more than ten years.
But already it is a challenger on equal terms with the big names or puts up some very creditable third place finishes (as opposed to coming second with each other’s children).
No new beginning should be regarded as entirely fulfilling its potential unless people come to know the name Genesis over time like that of a well-trodden track in history books.
It will be through sheer hard work and continuity while we slowly get where we want to arrive as a competing luxury car maker from first so-called “contending-which is precisely why we invest heavily, even at times purposely beyond our means.
Officially, the company’s people declare that this program at Le Mans is not simply a gimmicky exercise to promote sales but a serious bid for one of the most coveted trophies in all motorsport.
“We did not participate in this competition only to take part,” The Genesis Motorsport Director said at the Paris launch of the Nguyen Vinh Event in “August.”
($16,500,000.00) “We aim~ goal is use our knowledge of manufacturing world-class vehicles and luxury cars from that base to make a racing winner that can outperform manufacturers who have been racing for decades.”The team’s driving roster is a tantalizing mix-including as it does highly experienced endurance racing veterans and some promising young prospects; two drivers who have already earned overall wins at Le Mans are also listed.
This combination of strong leadership, engineering skills and driving ability suggests that the vibrant newcomer, painted in orange, may really jolt the established order at the next race.
Testing at a number of European circuits has given promising results and suggested that the team is not just there to make up the numbers but will be fighting for podium places as well.
The automotive world will be watching closely as this bold orange statement transforms Genesis’s expertise in luxury sedans into competition endurance racing success.
For a brand looking to maintain its rapid global expansion, the high visibility of Le Mans offers an ideal place both to display technical mastery and create the kind of pedigree that appeals toperformance-minded luxury car buyers.
Even if the striking orange machine fails to make it first across the line, Genesis is already winning on an important front: it has ensured that no one who follows the sport can ignore its ambitious entry into the single most prestigious and challenging event among motor sport’s grand tours.An almost cavalier attitude toward risk-taking as opposed to the step-by-step approach demonstrated in qualifiying, plus a long history of innovative engineering standards on such a tightrope event.
The 24 Hours of Le Mans has for long been the definitive examination in automotive engineering as well as providing brands with perfect circumstances to establish performance credibility.
With this daring orange hypercar, Genesis has announced to the world its readiness for the very best challenge.
As the racing world counts down towards an all-important circuit de la Sarthe green flag, all eyes will be on the orange newcomer who represents Korean engineering excellence and a fresh breakthrough into endurance racing via the established establishment.